The same tools that sell products. Pointed at causes that matter.
Factivo designs and funds campaigns for the world's most urgent causes.
See our current campaign →The suffering in the world isn't someone else's problem. It's ours — not because we caused it, but because we're capable of reducing it.
That's not a guilt trip. It's an invitation.
The chance to make someone's life meaningfully better is something worth being grateful for.
We built Factivo to make that easy to act on.
Our approach
Factivo is an Impact Fund
We deploy capital into digital marketing fundraising campaigns, multiplying donations to create bigger impact in the causes we support — while becoming self-sustainable.
The Factivo multiplier
Your $1 becomes $1.60* for the cause.
We don't pass your donation straight through. We use it as ad fuel — at 3× return, your original $1 is kept to be redeployed in the next campaign, and 60% more reaches the cause than a direct donation would.
You donate
$1
Factivo runs ads
3×
Return on ad spend
Total raised
$3
Where the $3 goes
at 3× ROAS
To the cause · 53%
Direct transfer to the partner organization
↺ Recouped · 33%
Compounds into the next campaign's ad spend
Operations · 13%
Keeps the engine — tooling, infra, team
Ad spend is recouped first, the remainder is allocated per the split above. *Results may vary.
Donate to Campaign 01 →How we work
We find the cause
Research, quantify, vet. We choose causes where the problem is urgent, the org is credible, and the impact is measurable. No vague claims.
We run the campaign
Design, fund, and operate the full digital campaign. No partner org pays upfront. We absorb the risk and run the paid media ourselves.
We publish everything
Full report when the campaign closes. Budget, ad spend, ROAS, transfer confirmation. No black boxes. No "trust us."
Current Campaign
Human Trafficking
Awareness
Campaign 01
Human Trafficking Awareness
50,000,000
people in modern slavery right now
4 in 10
victims are children
We fund organizations that shelter and educate girls rescued from trafficking networks in Mexico — providing safety, therapy, and a path forward.
Donate to this campaign →The organizations we work with
Every partner is vetted. Every allocation is published.
Sample Organization 1
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Sample Organization 2
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Sample Organization 3
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sample Organization 4
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Built by performance marketers who stopped using their skills to sell things, and started using them to tackle things that matter.
